At Angie’s List, the reviews are real (so is Angie)

Source: Ron Lieber, The New York Times

Any intrepid consumer can’t help being intrigued by the promise — and nerve — of Angie’s List. Like Yelp, which had its initial public offering on Friday, it allows you to search for reviews of useful services near you and contribute your own evaluations. But unlike Yelp, you are not anonymous when you praise or eviscerate a provider on the Angie’s List Web site, and the company requires paid subscriptions in cities where it has been up and running for a while.

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