Bottled water sales rising as soda ebbs

Source: Stephanie Strom - The N.Y. Times (Paid Registration)

Few things are more American than Coca-Cola. But bottled water is washing away the palate trained to drain a bubbly soda. By the end of this decade, if not sooner, sales of bottled water are expected to surpass those of carbonated soft drinks, according to Michael C. Bellas, chief executive of the Beverage Marketing Corporation.

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