Do not track me

Source: Bloomberg Businessweek

The Federal Trade Commission’s proposed Do Not Track system is justified in that it would block intrusive marketing and ad campaigns and protect consumer privacy. Pro or con? Pro: Get Your Nose out of My Data by Doug Wolfgram, IntelliProtect Just as most consumers can no longer repair their own automobiles, very few of us really understand what’s happening "under the hood" every time we click to make a purchase, send a message, or play a video on the Internet. Con: Tracking Has a Plus Side by Lawrence M. Kimmel, Direct Marketing Assn. Industry can protect consumers’ privacy without legislation or further governmental oversight and expense.

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