Netflix and Spotify ask: Can data mining make for cute ads?

Source: Sapna Maheshwari, New York Times (Paid Registration)

Last week, Netflix decided to have some holiday fun courtesy of its user data. So the streaming service took to Twitter to pose the question, “To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?”

The tweet was meant to be an entertaining jab at a cheesy holiday film that the company released last month. But while many saw the humor, others were creeped out by the specificity of the information.

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