Spotlighting 401(k) plans, thanklessly

Source: Ron Lieber, The New York Times

SAN DIEGO — Up the stairs from the Chicken of the Sea offices in the northern reaches of this city, two brothers and about three dozen of their employees mine databases in a fledgling effort to help Americans retire a little sooner and manage their money a little better. In 2009, Mike and Ryan Alfred, now 30 and 28 years old, introduced a rating for most of the big 401(k) plans and gave poor scores to many of them. In Act 2, the brothers and their company, BrightScope, put the names and disciplinary records of thousands of stockbrokers and investment advisers up on the Web where anyone could find them.

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