Updated: January 2013

Serving Spanish-Speaking Consumers

True to its mission of helping all individual consumers assert their rights in the marketplace and make informed choices, Consumer Action (CA) serves the Hispanic/Latino community through educational materials in Spanish, in-language train-the-trainer workshops, partnerships with nationally recognized Hispanic organizations and media outreach in Spanish, among others.

Spanish headline news

CA’s website features daily news in Spanish from around the country to keep individuals and agencies informed on the latest market trends and issues affecting consumers.

Spanish educational materials

From Banking Basics to Saving Your Home from Foreclosure, CA provides more than 80 free brochures, fact sheets and training materials in Spanish. Non-profit organizations serving the Latino community, including the Cuban American National Council, La Fe CDC and Desert Schools Federal Credit Union, among others, have found our materials a valuable resource to educate their clients. To view a list of our free publications available in Spanish, click here.

Training and technical assistance

With the support of our corporate partners, CA has trained thousands of agencies serving Hispanic consumers. We have conducted specialized workshops on how to reach out to Latinos with financial literacy information and tailor the message to address the particular needs of this population. To enhance the community agencies’ educational efforts, CA has provided grants of up to $5000 for agencies participating on our regional trainings. Many of these agencies serve a wide variety of consumers, including Spanish-speaking individuals.

Partnerships and collaboration efforts

CA has developed partnerships and often collaborates with nationally recognized non-profit organizations serving the Hispanic community.

The Congressional Hispanic Caucus Institute (CHCI) CHCI is one of the leading Hispanic non-profit and non-partisan organizations in the country, offering educational and leadership development programs. CA and CHCI have partnered to distribute culturally appropriate publications, such as True Life Stories, a comic book that educates Latino consumers on how to prevent loosing their homes to foreclosure. In addition, CA staff participates on CHCI’s Ready to Lead national trainings, providing resources and information to teachers and professors and conducting workshops to high school and college students on various credit related issues.

The National Council of La Raza (NCLR) NCLR is the largest national Latino civil rights and advocacy organization in the United States working to improve opportunities for Hispanic Americans. Many NCLR affiliates, which include nearly 300 community-based organizations, receive CA’s free educational materials and actively utilize them to educate their constituents. Affiliates that have participated on our regional train-the-trainer workshops on financial literacy have applied and obtained CA’s stipend funds. CA has also conducted roundtable trainings in partnership with NCLR affiliates.

While continuing to work jointly on coalitions fighting to end abusive and predatory practices, CA has often provided comments to NCLR on scams targeting Latino consumers and alerted the agency on specific complaints registered with our Spanish-speaking Hotline counselors.

Institute of Mexicans Living Abroad (IME) Mexico’s Secretary of External Relations CA staff was invited by the Mexican Government to attend the 2007 Financial Literacy Jornada Informativa in Mexico City. Since then, we have provided training and materials to various consulates throughout the US, while promoting the Matrícula Consular as a valid form of ID among our networks and website.

Federal Trade Commission (FTC) Hispanic Outreach Initiative CA’s Spanish-speaking staff collaborates with the FTC’s Hispanic Outreach Initiative, helping to disseminate information on potential fraudulent schemes, collecting misleading and deceiving advertisement in Spanish and forwarding appropriate complaints from Latino consumers for federal investigation.

Media outreach

CA’s press releases and news alerts, also available in Spanish, are sent to an extensive list of media outlets preferred by Latino consumers, including national and local Univisión and Telemundo affiliates, La Opinión newspaper, and various local radio stations across the country.

CA’s bilingual and bicultural staff regularly conducts media interviews to alert consumers about potential frauds or give expert commentary on issues affecting Latino consumers nationwide.

In addition, CA has partnered with various media outlets, including the San Francisco-based Univisión affiliate and the radio show Nuevos Horizontes in Urbana-Champaign, to produce a series of TV segments and radio programs dedicated to inform consumers on telecommunication rights, remittances, identity theft, and work-at-home scams, among others.

For more information on our commitment to serve all consumers equally, contact CA’s .(JavaScript must be enabled to view this email address). Note: The terms Latino and Hispanic have been used interchangeably.



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