California Privacy Initiative

The California Consumer Privacy Act (CCPA) gives people living in the state important rights, including the right to see the personal information businesses have collected about them, the right to delete some of that information, and the right to ask businesses not to sell it. The materials produced by Consumer Action and Consumer Federation of America (CFA) as part of their California Privacy Initiative are designed to help consumers learn about and exercise their CCPA rights. (Support provided by the Rose Foundation.)
Publication List
Take action! Exercise your rights under the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) gives residents important rights regarding the personal information that businesses collect about them. This guide explains who and what is covered by the CCPA, describes how you can exercise your rights, and offers tips for keeping your personal data under wraps.
Press release: Survey shows Californians are still unaware of privacy rights
Consumer Action and Consumer Federation of America announce in this press release the launch of their California Privacy Initiative, a project supported by the Rose Foundation, and aimed at educating Californians about the California Consumer Privacy Act (CCPA) and encouraging them to exercise their CCPA rights.
Survey Report: Too Many Californians Are Still Unaware of Privacy Rights
A survey of 1,507 California adults revealed that many Californians are unaware of their rights under the California Consumer Privacy Act (CCPA), while others found that exercising their rights was too complicated, or they were not entirely satisfied with businesses’ responses. This report lays out the revealing results of this survey, commissioned by Consumer Action and Consumer Federation of America (CFA) as part of their California Privacy Initiative.
CCPA privacy survey results at a glance
Major findings from the from a survey of 1,507 California adults regarding their awareness of and experience with some key provisions of the California Consumer Privacy Act (CCPA).
COVID-19 Resource Guide
Information for consumers impacted by the pandemic
In light of the recent coronavirus outbreak, public and private resources are becoming available to help deal with lost wages, illness and school closures.